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HBO Documentary Proves Online Dating Unsuccessful for 81% of Users

If you’re a documentary junkie like me, you may want to watch a new HBO documentary that the Cupids at the office found riveting. “Swiped: Hooking Up in the Digital Age” gave us even more validation that companies like ours exist specifically because of the issues discussed throughout the film.
The film interviewed the founders and CEOs of several online dating companies, including Tinder, Bumble and Hinge, and also interviewed their users in detail, about their overall experiences using these platforms.
“A majority of the men are looking to hook up, and a majority of the women are looking for a relationship”, according to Hinge Founder and CEO, Justin McLeod. “Men and women taken as groups do take the purpose of apps differently. You can say that isn’t so different from society at large, but the way these apps are designed does tip the scale and culture to hook ups, and gives those looking only for hook ups the upper hand.”
One 20-something female user said, “Be up front in the beginnin…

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